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The 91% figure is taken from the Barclays Equity Gilt Study 2024, which compares returns from UK shares and cash across rolling ten-year periods between 1899 and 2023. It means that shares produced a higher return than cash in 91% of the historical ten-year periods measured. It does not mean shares increased in value in 91% of years or that they will outperform cash over your investment period. The comparison uses broad historical market data, not Count's portfolios, and does not reflect your circumstances or Count's fees and investment charges. Shares can fall in value and may underperform cash, including over long periods.

The £44,800 figure is the Nationwide Affordability Report 2026 estimate of a 10% deposit on a typical first home in London, close to double the £23,000 the same deposit costs across the UK as a whole. The chart compares London with the UK average and shows how long each takes to save at 10% of average net pay, around nine years in London and nearly six across the UK. These are averages across the whole market rather than a forecast for any one buyer: house prices, pay, and the deposit a lender asks for all vary, and a different deposit percentage or a different saving rate changes the answer. Other studies measure the deposits buyers actually paid, which is a different quantity and a higher figure.

The one in three figure is taken from the FCA Financial Lives Survey 2024, which reports that one in ten UK adults have no cash savings at all and a further 21% have less than £1,000. Together that is close to a third of adults with almost nothing to fall back on. The people in the chart are a drawing of that proportion, not a count of individuals and not a picture of Count's customers. How much you need behind you depends on your own outgoings and circumstances, and the survey does not say what any one household should hold.

The £45,400 figure is the Pensions and Lifetime Savings Association's Retirement Living Standards 2026 estimate of what a comfortable retirement costs a one-person household for one year, and £12,548 is the full new State Pension at the same date. The receipt lists the spending categories the standard is built from. It shows no amount against each line because the PLSA does not publish figures at that level, and putting invented amounts on a regulated firm's page would misstate the research. The standards are illustrative budgets for typical households, not a forecast of your costs and not a recommendation about how much to save.

The £31.1bn figure is taken from the Pensions Policy Institute's Briefing Note 138 on lost pensions, published in 2024, which estimates around 3.3 million lost or unclaimed pension pots in the UK worth roughly £31.1bn between them. The chart is a drawing of many small pots being brought together, not a picture of any real set of accounts. The estimate covers the whole UK and says nothing about whether you have a lost pot or what it might be worth. Bringing pensions together is not right for everyone: a transfer can mean giving up guarantees or paying charges, so it is a decision that needs advice on your own circumstances.