FCA Regulated

Welcome to Count

UK's Only Automated Financial Adviser

Affordable. Accessible. Stress-free.

Key Benefits

Everything you need to build wealth

Count creates a tailored plan and turns it into actionable steps.
Save, invest & grow with confidence.

Budget

Your budget,
built for real life

Get your personalised budget based on your income and goals. Start building wealth sustainably.
Save

Your rainy-day fund just got smarter

Track your goals with optimal interest rates. See your progress and hit your targets faster.
Invest

Smarter investing, designed around you

Build your investment portfolio with confidence. Track your progress towards retirement and wealth goals.
Ongoing Management

Your money,
actually managed

Count builds your personal plan and puts it into action every month. Track your progress with your Financial Health Score.
How It Works

Your path to financial confidence

Getting started with Count is simple.
Three easy steps to transform your financial life.

Step 01

Create your account

Answer a few quick questions about your current financial situation. It takes just a few minutes to get started.
Step 02

Get your personal plan

We analyse your finances and create a tailored strategy for budgeting, saving, and investing based on your goals.
Step 03

Watch your wealth grow

Track your progress and build confidence with each move you make. We keep you on track with clear guidance.

Ready to Take Control of Your Finances?

Join hundreds of UK savers who are building their wealth with Count.
Start your free trial today.

One month free trial. Cancel anytime. FCA regulated*.

*Providing financial advice as part of the FCA Regulatory Sandbox

FAQs

Frequently Asked Questions

You got questions? We've got answers.

How is Count different from other money apps?
Count is your all-in-one Financial Super App designed to make managing your money easy. We automate budgeting, saving, and investing, offering you a personalised plan that’s customised to your financial situation. Think of us as a financial advisor in your pocket.
Do I need financial knowledge to use Count?
Not at all. Count was built for people who don’t speak “finance”. No jargon, no complicated charts. Just a super easy setup and clear, tailored strategies that help you grow your money with confidence. Think of it like having a money-savvy mate in your pocket.
How quickly can I start seeing results?
Count starts working straight away: budgeting, automating your savings, and investing based on your goals. Real results (like seeing your money grow) depend on your plan and time horizon, but you’ll feel more in control from day one. And that’s already a win!
Is my money safe?
Safety and transparency are at the heart of everything we do. While no arrangement can remove every risk, we work hard to make sure your money is in safe hands.We don’t actually hold your money ourselves; it’s held with trusted third-party custodians and banks that we carefully select and monitor.
Can I use Count if I’m just getting started with investing?
Yes, absolutely! Count was made for everyone. You don’t need loads of money or any prior experience. We’ll guide you step by step, build a plan around your goals, and help you learn as you go. It’s smart money management, made simple.