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Make smart money moves
Everything finance in one app:
Automate your budgeting, saving, investing & more
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Everything in one place. No knowledge needed.
A single app that gets your money working smarter, not harder, across every part of your financial life.
Feeling overwhelmed?
We break finance down into bite-sized, actually-doable moves
Worried about making mistakes?
Consider us your financial co-pilot, helping you navigate with confidence
Unsure where to begin?
Start with small wins that build momentum and knowledge
Smarter Tools. Real Results.
Everything you need to manage your money: automatically, intelligently and just for you.
Spending: See clearly. Spend better.
See where your money goes, from bills to brunch. Understand patterns and take back control. No spreadsheets needed.
Budgeting: Your budget, built for real life.
Build a budget that works for you. Figure out how much you can set aside each month and what to do with it. No complicated templates, no guesswork.
Saving: Your rainy-day fund just got smarter.
We help you build wealth sustainably: Automatically start saving for your optimal emergency fund to increase financial health and confidence.
Investing: Smarter investing. Designed around you.
Chose an investment plan based on your goals and risk comfort, and tax profile. No jargon, just progress.
Money confidence grows with every move
Smart decisions
Tools to help you make confident money moves every day
Clear guidance
Simple, jargon-free explanations that actually make sense
Future-ready
Easy ways to prepare for tomorrow without sacrificing today
Tax optimisation
Making your money work harder through tax-efficient strategies
Smart money decisions shouldn’t require a translator.
We speak human.
Understanding your money reality today.
If you constantly worry about making wrong money moves and feel FOMO compared to others, you're probably postponing decisions due to lack of confidence. That's totally normal. That's exactly how we felt.
With Count App, everything changes.
You'll get jargon-free guidance.We give you step-by-step support for confident decisions, with personalised recommendations based on your own life now, helping you build momentum through small, achievable money wins.
Your Security, Our Priority
We understand that trust is crucial when it comes to managing your finances. That’s why we’ve made security the cornerstone of everything we do.
Trusted Partnerships
We work exclusively with FCA-regulated partners for open banking and trading services. This means your financial transactions and investments are handled by established, reputable institutions that adhere to the highest regulatory standards.
Secure and Protected Funds
We ensure your funds are protected under the UK’s FSCS, providing coverage up to £85,000. This guarantees that your money is shielded from unforeseen circumstances, allowing you to invest and save with confidence.
Robust Data Security
We take data security seriously. All your personal and financial information is encrypted using the latest technology, ensuring it remains private and protected at all times. We never share your data without your explicit consent.
What our customers say about us
“With a baby on the way I needed to get serious about money. The projections and tailored advice are next level — and regulated, which gives me peace of mind. Feels like grown-up finance, made simple."
"Honestly? Game changer. I’ve always hated money stuff but this just gets me. I’ve actually started saving and investing without stressing."
"Feels like having a proper financial advisor but without the faff or the fees. Love that it sorts my budget and does the investing for me. Smart, slick, and super easy."
"Didn’t think I’d ever be ‘good with money’ but this app makes it dead simple. The financial health score gives me a nudge, and the emergency fund thing runs itself. Genuinely feel more in control now."
FAQs
Most money apps don’t offer real, regulated financial advice: they’re either budgeting tools or basic robo-investors. Count is the UK’s first fully automated, FCA-regulated financial advisor built for everyday people!
That means you get proper, personalised advice, like you’d get from a human advisor, but in an app. We combine budgeting, saving, and investing in one smart plan tailored to you. No jargon, no high fees, no wealth required.
Not at all. Count was built exactly for people who don’t speak “finance”. No jargon, no complicated charts. Just a super easy setup and clear, tailored strategies that help you grow your money with confidence. Think of it like having a money-savvy mate in your pocket.
Count starts working straight away: budgeting, automating your savings, and investing based on your goals. Real results (like seeing your money grow) depend on your plan and time horizon, but you’ll feel more in control from day one. And that’s already a win!
Absolutely. Count is authorised and regulated by the FCA, and your money is held securely with trusted third-party custodians. Plus, eligible accounts are protected by the FSCS up to £85,000. Safety and transparency are baked into everything we do.
Yes, absolutely! Count was made for everyone. You don’t need loads of money or any prior experience. We’ll guide you step by step, build a plan around your goals, and help you learn as you go. It’s smart money management, made simple.