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Smart money moves, made simple.

Affordable, personalised money guidance. Wherever you are on your journey.
Count helps you budget, save, invest and grow with confidence. No fluff, no hidden fees, just financial tools that work. Start free. Upgrade when you're ready.

Explore Plans
Understand Your Money
Track & Categorise Spending
Financial Health Check
Smart Expense Analytics
Open Banking Integration
Plan & Build Safety Buffer
Emergency Fund Builder
Monthly Budget Tracker
Interest
Start Saving & Investing
Automated Budget Split (Save vs. Invest)
Personalised Investment Plan
Regulated Financial Advice
Goal Planning & Tracking
Automated Investment Execution
Auto Emergency Contributions
Tax & Retirement Optimisation
SIPP Setup
Tax Wrapper Optimisation
Support
Get Real Help Whenever You Need It
30 day free trial, cancel anytime.
£3.99 per month + 0.25% AUM fee
BOOST
Premium
Full financial strategy, built around you
3.6% AER
(INCL. SIPP)
(INCL. TAX & PENSION)
(4 GOALS)
Perfect for: long-term thinkers ready to make bold, smart money moves.
£1.99 per month + 0.25% AUM fee
GROW
Basic
More support,
more automation
3.6% AER
(ISA & GIA)
(NO TAX / PENSION)
(2 GOALS)
Perfect for: building clarity and momentum, at your own pace.
Choose Grow
£0 per month
LAUNCH
Freemium
Get started with smart money habits
3.6% AER
Perfect for: building clarity and momentum, at your own pace.
Start Free

How the fee works

We keep it transparent.
As an example, on the freemium plan, you pay 0.25% of what we manage for you.
You invest £10,000 through Count.
You pay £25 a year — that’s just £2.08/month.
No hidden costs. No commissions. Just smart, low-cost guidance.

FAQs

How is Count different from other money apps?

Count is your all-in-one Financial Super App designed to make managing your money easy. We automate budgeting, saving, and investing, offering you a personalised plan that’s customised to your financial situation. Think of us as a financial advisor in your pocket.

Do I need financial knowledge to use Count?

Not at all. Count was built exactly for people who don’t speak “finance”. No jargon, no complicated charts. Just a super easy setup and clear, tailored strategies that help you grow your money with confidence. Think of it like having a money-savvy mate in your pocket.

How quickly can I start seeing results?

Count starts working straight away: budgeting, automating your savings, and investing based on your goals. Real results (like seeing your money grow) depend on your plan and time horizon, but you’ll feel more in control from day one. And that’s already a win!

Is my money safe?

Safety and transparency are at the heart of everything we do. While no arrangement can remove every risk, we work hard to make sure your money is in safe hands.

We don’t actually hold your money ourselves; it’s held with trusted third-party custodians and banks that we carefully select and monitor. Eligible cash deposits are protected by the Financial Services Compensation Scheme (FSCS) up to £85,000 per person, per bank, in the event the bank or custodian fails.

Can I use Count if I’m just getting started with investing?

Yes, absolutely! Count was made for everyone. You don’t need loads of money or any prior experience. We’ll guide you step by step, build a plan around your goals, and help you learn as you go. It’s smart money management, made simple.

Image of Count Finance app overview

Your smart money journey begins here

Download to get started in minutes
Link to App Store to download Count FinanceLink to Google Play to download Count Finance