Our Mission

Making Financial AdviceAccessible to Everyone

We believe everyone deserves access to quality financial advice, not just those who can afford expensive advisers. That's why we built Count!

Trust & Transparency

We're FCA regulated and believe in complete transparency.
No hidden fees, no confusing jargon, no conflicts of interest.

Innovation

We're not satisfied with good enough. We push ourselves to deliver the best.
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Actual financial advice

Financial advice should be available to everyone, not just the wealthy few. We're democratising wealth management.
The Team

Meet Our Leadership

A team of financial experts, technologists, and dreamers united by a shared mission.

Laura | Co-Founder

Ex-PE and VC with experience in strategic consulting and ratings.

Alex | Co-Founder

Former city lawyer, turned Hedgefund manager.

Giuseppe | CTO

25+ years of full-stack development experience in fintech.

Karl | Head of Advice

Two decades in financial services, focused on financial advice.
Smart Money Moves
Legal Notice
Privacy Data Policy
Cookie Policy
Risk Warning
Complaints
Conflicts of Interest Statement
General Terms and Conditions
Referral Program Terms and Conditions
Website & App Terms of Use
As with all investing, your capital is at risk. The value of your portfolio with Count can go down as well as up and you may get back less than you invest.

Count Finance is participating in the FCA Innovation Sandbox, meaning our services are being tested under FCA supervision prior to full authorisation (FRN 1017828).

Count Finance LTD (registered in England & Wales, no. 15124304) registered office 167-169 Great Portland Street, London, W1W 5PF. Our services are only available via the Count app. App Store and Apple logo are trademarks of Apple Inc. Google Play and Google Play logo are trademarks of Google LLC. Count Finance LTD acts as an agent of Plaid Financial Ltd., an FCA-authorised payment institution (FRN: 804718), which provides regulated account information services through Count.
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